Marketing Strategies of Chestnut Exchange Cafe

Question: Discuss about theMarketing Strategies of Chestnut Exchange Cafe. Answer: Marketing Strategy Marketing strategy provides the details about how the 4Ps of marketing i.e. price; product, place and promotion are to be used to achieve the objectives of marketing plan of the business. It is very important to implement right and proper marketing strategy in the business operation because there are different types of customers in the market. They have different taste and preferences for products and services available in the market (Kotler Keller, 2005). The Chestnut Exchange Caf has to adopt some marketing strategies to achieve some objectives. These objectives include: Developing new business strategy for providing full bar service, Identifying new marketing channels for taking online orders, Managing operations to increase brand image, and Developing trained and skills managers for the caf (Solomon, 2011). The caf is trying to create its good brand image among the customers in Australian market. To achieve the above discussed objectives, the caf should focus on some operations. The caf should offer those products which are seasonal and locality specific across the country. Marketing strategy mix should be designed by the caf for the growth and effective impact. The product offering by the caf should be modified to create the local taste to attract the customers. Caf should change its advertising strategy to increase the brand image. It should increase its stores in the country and should focus on using stores for advertising rather than using brand ambassador (Stickler, 2011). The Chestnut Exchange Caf should keep on adding new stores in prime locations of the country. For increasing stores, the caf should focus on planning and proper construction. For increasing popularity of the products, caf should adopt new innovations and introduction in the products. For online orders, caf must c reate an online portal and app so that customers can order their favourite food by online channels. For implanting these strategies, caf must appoint trained managers who would be able to take care of the operations to achieve the objectives of the marketing plan (Sadler, 2003). Conclusion Thus, from the all discussion, it has been analysed that the Chestnut Exchange Caf is famous in Australia for its good food and coffee. But there are some issues and problems in the operations and strategies of the Chestnut Exchange Caf. The report has been given the marketing plan for the caf. The plan would be helpful for the caf to address the current issues and to attract more and more customers. It has been analysed that, as compared to other caf, Chestnut Exchange Caf doesnt have much branches. Thus, it is important to increase the branches so that customers could visit the caf according to the availability. References Kotler, P. Keller K. L. (2005),Marketing Management, (12th), Pearson Prentice. Sadler, P., (2003), Strategic management, SK: Kogan Page Publisher Solomon M. R., (2011), Consumer Behaviour: Buying, Having, and Being. Stickler,V., (2011), Business for restaurants, Germany: GRIN Verlag